Are very Straight, clear and do not cram in too much stuff.
Fairly simple in style with no slangs.
Has direct language, which is easy is read and understand.
Subject line notifies the sense of urgency and anticipation.
Lead –in with a teaser/ ask a question
Example:
To: Peyton Moss
From: Gina Jones
Subject: Need help In Writing Job Placement Ad
Bad email Contains:
Contains ALL CAPITAL LETTERS in the subject line—as that widely thought as the internet equivalent of shouting.
Contains exclamation marks!!!
Mainly very concise in size, elaborating nothing. Like Need Help!!!!.
Example:
To: Peyton Moss
From: Gina Jones
Subject: Need Help???
Tips: Expand Subject with more information
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